This guest blog post was written by behavioral economics expert and R&P consultant, Paul Sas, and originally published at https://www.linkedin.com/pulse/design-choice-architecture-paul-sas. As software continues to nibble through every human sphere, there’s one constraint that won’t change: the human mind. This is the first in a series of posts to introduce relevant psychological concepts that designers must learn to […]
By iOS developer Dave Anderson. The Apple Worldwide Developers Conference is an annual opportunity to consume a live presentation about the future of Apple platforms, and a remarkable opportunity to interact directly with the engineers responsible for existing and upcoming features, frameworks and tools in the labs.
Today’s competitive mobile marketplace and high user expectations leave no room for guesswork when it comes to designing an app that will engage, retain and delight users–which is why UX research is more important now than ever.