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March 27, 2014



Robots & Pencils reimagines HyperCard™, creating an app creator and publishing platform

PencilCase™ is an app maker and publisher designed for everyone to use, not just developers. No coding required.

App development company Robots & Pencils has reimagined HyperCard™ with the creation of PencilCase™, an app maker and publishing solution for the iPhone and iPad. Non-developers can soon create sophisticated, native iOS applications quickly and publish them instantly.

“PencilCase™ is going to change the way people make mobile applications. With no coding required, it’ll enable a new generation of app makers,” said Michael Sikorsky, CEO, Global and co-founder of Robots & Pencils. “We’ve been using versions of PencilCase internally for over a year to support some of our chart topping apps. It’s time to share it.”

PencilCase™ includes the PencilCase: AppMaker, an app creator and publishing system that allows users to create bespoke apps quickly. Users can drag and drop content, and add programmed animations, visual effects and physics. It can even import 3D models.

With a single click, apps can be deployed to the App Store or published instantly to the user’s device or PencilCase: AppDrop, a controlled, private app store.

“PencilCase gives the power to create while taking away the fear of publishing,” said Phil Komarny, CEO, US, Robots & Pencils. “As BYOD continues to become the norm, organizations can leverage this trend without compromising the quality of content. The days of settling for water-downed mobile interfaces are numbered.”

PencilCase™ sets itself apart from do-it-yourself app creator and publishing platforms by allowing users to create completely custom, native apps. While coding is not required, a built-in panel allows programmers to fine-tune if needed, all in JavaScript. As a project grows, a programmer can take over seamlessly.

Robots & Pencils will be demonstrating PencilCase™ at booth 42 in Appalooza during the MacWorld/iWorld conference at the Moscone Center in San Francisco, March 27 – 29, 2014.

To learn more about PencilCase™ and watch a demo video, visit http://robotsandpencils.com/pencilcase

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About Robots & Pencils

Robots & Pencils is an app development company known for its top-ranking consumer apps, transformative enterprise apps and gamified learning platforms. Started as a two-person company in 2008, it has created more than 250 apps used by over 12 million people worldwide, and has operations in Canada, the United Kingdom and the United States.

Media contact
Jamie Reid
jamie.reid@robotsandpencils.com
403-615-9171

March 11, 2014

Robots and Pencils’ global expansion continues

Canada-based app development company recruits new talent and expands operations across the border

Calgary, Canada - Renowned app development company Robots and Pencils is extending its reach south of the border with the appointment of Phil Komarny as CEO, USA, a newly created position. Komarny will be overseeing the strategic direction, expansion and operations of Robots and Pencils in the United States.

“Robots and Pencils has experienced huge growth over the last six years, moving from a two-person startup to an internationally recognized company that has developed over 250 apps used by more than 20 million people worldwide. It’s time that we have a dedicated person to manage and grow our operations in the US,” said Michael Sikorsky, CEO, Global and co-founder of Robots and Pencils. “As an award-winning innovator and mobile technology expert, Phil is a great addition to our team.”

Komarny joins Robots and Pencils from Seton Hill University, where he served as vice-president of information technology and chief information officer, and positioned the university as a leader in mobile technology.

Under Komarny’s leadership, Seton Hill became the first university to integrate the iPad in the classroom, launching the Mobile Learning @ The Hill initiative and providing all full-time students and faculty members with an iPad. As a result of this forward-thinking approach to teaching and learning, Mobile Learning @ The Hill received the Apple Distinguished Program award three times, an award for programs that are recognized centres of educational excellence and leadership. The university was also one of 100 companies to receive the 2013 CIO 100 award by IDG’s CIO magazine for demonstrated excellence and achievement in IT.

“Mobile devices are becoming more integrated in our lives, and they will continue to change the way we interact with computers and each other,” said Komarny. “Companies like Robots and Pencils will be integral in the creation of platforms, applications and interfaces that will enable the next big wave of technological innovation. I’m thrilled to be part of a company that will help shape our future.”

Robots and Pencils is an app development company known internationally for its top-ranking games, transformative enterprise apps and next generation learning platforms. It has experienced exponential growth over the past six years, expanding into the United Kingdom and now the United States.


For more information, visit robotsandpencils.com. Stay up to date with Robots and Pencils news on Twitter @robotsNpencils.

Media Contact

Jamie Reid
jamie.reid@robotsandpencils.com
403.615.9171

PRESS RELEASE: JUNE 2013

Alberta’s leading iOS development firm wins industry award

Spy Vs Spy takes home Best in Gaming

Calgary, Canada – Robots and Pencils game Spy Vs. Spy, one of the most downloaded games in Apple’s App Store, has been named the Best in Gaming in 2013’s Digital Alberta Awards.

Robots and Pencils used their distinguishable combination of business, ideas, art and technology to create Spy vs. Spy, which has shot to #1 in the App Store in 11 countries. Based on the original "Spy vs Spy" game, the iOS title brings back all the humor, action and fisticuffs that made the original an all-time, multi-million-unit-selling hit. This modern update takes the imaginative gameplay as designed, developed, and published by First Star Software in 1984 for the Apple II, Atari 400/800 and Commodore 64, and adds HD visuals; support of Wi-Fi, Bluetooth and Apple’s GameCenter. In this latest version the developers also added four remixes of the original music and many other new features.

“We are thrilled to be taking home the Digital Alberta Award for Best in Gaming for the second year in a row” comments Phillip Wheaton, Vice President – Pencils at Robots and Pencils Inc “Spy vs Spy’s success with the public has always been great, so having validation from one of Alberta’s leading industry groups is the culmination of what has already been a fantastic experience for the Robots and Pencils team.”

The Digital Alberta awards program is designed to recognize leaders in innovation, creativity and the evolving digital media sector in Alberta. This year winners were chosen from a pool of over 100 excellent nominees in 16 categories spanning from Best in Gaming, to Best Animation and Special Effects, to Best Digital Philanthropy Innovation.

In addition to winning the award for Best in Gaming, Robots and Pencils were also nominated as finalists in three other categories: Best in E-Learning for ‘Discover Entrepreneurship!’, as well as Best in Mobile Entertainment and Best in Mobile Applications for their ‘Global TV’ app. Robots and Pencils previously took home the Best in Gaming award in 2012 for the game ‘Catch the Princess’. For more information on Robots and Pencils visit http://robotsandpencils.com.

PRESS RELEASE: MAY 2013

Super Mobile Con coming to Calgary May 14, 2013

Super Mobile Con

Calgary, Canada – Robots and Pencils, together with Rogers and Norton Rose, present the first annual Super Mobile Con: The must-see half-day mobile conference for Alberta’s business leaders, early adopters and creative professionals.

This inaugural event takes place at Hotel Arts in Calgary on May 14th, 2013 from 12-6pm and is a unique opportunity for participants to share, network, and discuss mobile strategy. It aims to combine business leaders with the engineers and artists behind mobile apps.

“As more organizations transition to using mobile apps to improve efficiency, help their employees with job functions, and reach customers, it is imperative that key decision makers within our local corporations learn about the power of this new technology. We created Super Mobile Con to help showcase some of the successful local mobile adopters and to provide an opportunity for the greater business community to learn how to harness this tool within their organization,” commented Doug Junor, Chief Business Officer at Robots and Pencils.

The organizers behind Super Mobile Con have brought together a great lineup of speakers and panelists to chat about everything related to mobile strategy in business. After the keynote address, given by Jouari Santiago, Head of Entertainment Products at Shaw Communications, a rapid fire round of Case Studies on mobile strategy implementation will be presented by a diverse group of Alberta companies. Following the Case Studies will be a panel discussion on ‘Apps, Gamification and Business’. The formal program concludes with a spotlight session on the subject of ‘Understanding Key Pillars in Your Mobile Strategy’. After the final session a networking reception will close out the afternoon.

Keynote Speaker: Jouari Santiago, Head of Entertainment Products at Shaw Communications

Case Studies: Darren Hailes, WestJet; Matt Horne, DECO Windshield Repair; Dan Haight, Dark Horse Analytics

Chris Elmquist: Oil Field Exchange

Panel Members – Apps, Gamification and Business: Robyn Bews, Director WORKshift Canada; Dr. Leslie Roberts, President & Founder Go Forth Institute; Perry Coultrup, Senior Brand & Marketing Specialist – Digital TransCanada

Spotlight Sessions – Understanding Key Pillars in Your Mobile Strategy: Jason Dewling, Vice-President Academic and Research Olds College, Jennifer Sevenko, Senior Human Resource Business Partner ATB Investor Services MC: Joe Novak, President of AMPIA

Buy your tickets today and join over 100 delegates from Western Canada on May 14th at Super Mobile Con.

PRESS RELEASE: APRIL 2013

Spy Vs Spy recognized as one of the best mobile games in 2012

Webby Award

Canada’s leading iOS development firm is nominated for one of the internet’s top honours

Calgary, Canada – Robots and Pencils game Spy Vs. Spy, one of the most downloaded games in Apple’s App Store, has been nominated for ‘Best Game – Mobile & Apps’ in the 17th Annual Webby Awards.

Robots and Pencils used their distinguishable combination of business, ideas, art and technology to create Spy vs. Spy, which has shot to #1 in the App Store in 11 countries. Based on the original "Spy vs Spy" game, the iOS title brings back all the humor, action and fisticuffs that made the original an all-time, multi-million-unit-selling hit. This modern update takes the imaginative gameplay as designed, developed, and published by First Star Software in 1984 for the Apple II, Atari 400/800 and Commodore 64, and adds HD visuals; support of Wi-Fi, Bluetooth and Apple’s GameCenter. In this latest version the developers also added four remixes of the original music and many other new features.

“Everyone likes validation,” Robots and Pencils CEO Michael Sikorsky said. “We love user feedback, and nothing excites us more than to be nominated for the industry’s highest accolade. We’re honored that both the IADAS and voters from around the world have recognized Spy vs. Spy.”

Hailed as the "Internet's highest honor" by The New York Times, The Webby Awards, presented by the International Academy of Digital Arts and Sciences (IADAS), is the leading international award honoring excellence on the Internet. The IADAS, which nominates and selects The Webby Award Winners, is comprised of web industry experts, including media mogul Arianna Huffington, Skype CEO Tony Bates, Mozilla CEO and Chair Mitchell Baker, Instagram co-founder Kevin Systrom, mobile-phone inventor Martin Cooper, and StumbleUpon founder Garrett Camp.

"Nominees like Robots and Pencils are setting the standard for innovation and creativity on the Internet," said David-Michel Davies, Executive Director of The Webby Awards. "It is an incredible achievement to be selected among the best from the 11,000 entries we received this year."

As a nominee, Robots and Pencils is also eligible to win a Webby People's Voice Award, which is voted online by fans across the globe. From now until April 25th, Robots and Pencils fans can cast their votes at pv.webbyawards.com. For more information on Robots and Pencils visit http://robotsandpencils.com.

PRESS RELEASE: NOVEMBER 2012

“Heartland” from Robots and Pencils Arrives on iOS

Based On the Hit CBC Show, “Heartland” Is the Ranch-Management Game for True Horse Lovers

Calgary, AB, Canada. November 1 2012 - Hot off its successful launch of “Spy vs Spy” for iOS, Robots and Pencils announced today that its ranch-management game “Heartland” is live on the App Store.

Based on the hit CBC (Canadian Broadcasting Corporation) show of the same name, “Heartland” allows horse lovers and fans of the TV series to indulge in hours of fun in eight original stable locations around the world. Players go hands-on with horses by taking control of Amy, the beloved horse hand from the TV show. From there, they set about building their dream stables: hiring assistants, building the ranch business, and creating the ultimate home for pampered horses.

“Heartland” takes ranch management to the next level with:

“Heartland” is now available for iPhone on the App Store here

For more details on “Heartland” visit: http://robotsandpencils.com/factory/heartland

About Robots and Pencils, Inc:

At Robots and Pencils we make apps for the iPhone and iPad. Everything we do starts by blending the sciences with the humanities - the robots with the pencils - the programmers with the designers. Our name implies our founding vision - compelling products are made by makers, not managers, working across disciplines. We think of ourselves as a 'goldilocks' company - Just The Right Size. We're big enough to handle multimillion-dollar projects and small enough to maintain a commitment to being positively good at everything we do. Our customer and client base reaches across a vast array of industries including oil and gas, health care, F500 and FTSE100, TV and film and the airline industry and many others.

PRESS RELEASE: JULY 2012

"Spy vs Spy" Shoots Straight To The Top, Becoming #1 on Apple’s App Store in First Weekend of Release

Caglary Herald

Reboot of classic game features new game modes, new graphics, new embassies with the same great gameplay

Robots and Pencils, together with First Star Software, Inc. and Warner Bros. announced today that the landmark hit “Spy vs Spy” hit #1 as the Top Paid iPhone® iPod touch® App on Apple’s App Store during its inaugural weekend after its release on July 26, 2012.

Named “New and Noteworthy” by Apple, “Spy vs Spy” zoomed to the top of the charts becoming the #1 Top Paid iPhone®/iPod touch® App and the #2 Top Paid iPad® App in the United States. “Spy vs. Spy” was also the #1 Top Paid iPhone®/iPod touch® App in Australia, Canada, Mexico, New Zealand, and Poland; and, the #1 Top Paid iPad® App in Australia, Canada, Finland, New Zealand, and Sweden.

Press and reviewers are full of praise for the revamped version of First Star software’s original “Spy vs Spy”.

Based on the original "Spy vs Spy" game, the iOS title brings back all the humor, action and fisticuffs that made the original an all-time, multi-million-unit-selling hit. This modern update takes the original gameplay as designed, developed, and published by First Star Software in 1984 for the Apple II, Atari 400/800 and Commodore 64, and adds HD visuals; support of Wi-Fi, Bluetooth and Apple’s GameCenter as well as four remixes of the original music and many other new features.

For more information, visit http://robotsandpencils.com/factory/spy-vs-spy/

About First Star Software, Inc:

First Star Software, Inc. has been developing, publishing and licensing entertainment software since 1982, having created numerous best selling and award winning titles including the multi-million unit selling Boulder Dash® and SPY vs SPY series of games. A privately held corporation, it is one of a very few surviving publishers from the early 1980’s that are run by the original founders. First Star Software’s titles have been licensed for coin-operated arcade, home computer, video game and mobile platforms. For more information please visit http://www.firststarsoftware.com/ or contact Dianne Press at diannepress@firststarsoftware.com

About DC Entertainment:

DC Entertainment, home to iconic brands DC Comics (Superman, Batman, Green Lantern, Wonder Woman, The Flash), Vertigo (Sandman, Fables) and MAD, is the creative division charged with strategically integrating its content across Warner Bros. Entertainment and Time Warner. DC Entertainment works in concert with many key Warner Bros. divisions to unleash its stories and characters across all media, including but not limited to film, television, consumer products, home entertainment and interactive games. Publishing thousands of comic books, graphic novels and magazines each year, DC Entertainment is the largest English-language publisher of comics in the world. In January 2012, DC Entertainment, in collaboration with Warner Bros. and Time Warner divisions, launched We Can Be Heroes—a giving campaign featuring the iconic Justice League super heroes—to raise awareness and funds to fight the hunger crisis in the Horn of Africa.

About MAD Magazine:

MAD Magazine is America’s longest-running humor publication (with that title). It has entertained and inspired generations of fans by parodying politicians, movies, television and pop culture. Whether in print, on television, or on digital platforms, MAD remains an American icon. MAD Magazine is part of DC Entertainment, a Warner Bros. Entertainment Company. Spy vs. Spy can still be found on the pages of MAD Magazine.

About Robots and Pencils, Inc:

At Robots and Pencils, we love to make things for the iPhone and iPad. We started out as a 2-person husband-and-wife team, inspired by 37signals philosophy. Today we have offices through out the world, including Hong Kong & San Francisco – with a team of more than 100+ makers, building apps for the consumer and enterprise. Our team has crafted two top five App Store hits as well as enterprise apps that run entire businesses. We are not shy, so say hi at: hello@RobotsAndPencils.com Phone:1.403.453.0053 http://robotsandpencils.com

Legal:

MAD, SPY VS SPY AND ALL RELATED NAMES AND CHARACTERS ARE TRADEMARKS OF E.C. PUBLICATIONS, INC. FIRST STAR SOFTWARE, INC. AND ITS LOGO ARE REGISTERED TRADEMARKS OF FIRST STAR SOFTWARE, INC. SIMULVISION™, SIMULPLAY™ AND TRAPULATOR™ ARE TRADEMARKS OF FIRST STAR SOFTWARE, INC. DEVELOPED AND PUBLISHED UNDER LICENSE FROM FIRST STAR SOFTWARE, INC. AND E.C. PUBLICATIONS. GAME DESIGNS AND CODE © 1984, 2012 FIRST STAR SOFTWARE, INC. ALL RELATED RIGHTS RESERVED.


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Press release: December 2011

Robots and Pencils Announces Eerie iOS Puzzle Game "Catch the Princess"

Cut the Rope" Meets "Ico" in Upcoming Title from Calgary-Based Developer of "Minecraft World Explorer" and More

CALGARY (December 16): Canadian app developer Robots and Pencils challenges you to save the damsel in distress over and over and over again in its upcoming physics-based puzzle game Catch the Princess HD. Play through more than 60 dungeon levels with a wide variety of challenges, cutting the chains that bind the poor princess to the ceiling. Plan your moves carefully, using bellows, pixie dust and physics to swing the princess' cage past dangerous obstacles, as you guide her into the waiting arms of a fang-toothed admirer.

Catch the Princess will be released for iPhone and iPod Touch – alongside Catch the Princess HD for iPad – on December 21.

Catch the Princess includes:

The game's official website features the debut video, and can be found at http://robotsandpencils.com/factory/catch-the-princess.

About Robots and Pencils

We love to make things. We started out as a 2-person husband-and-wife team (one robot, one pencil), inspired by 37signals. Today we have offices (think: small, shanty like structures) throughout the world, including Calgary, Hong Kong & San Francisco. The team is made up of more than 70+ makers, building apps for the consumer and enterprise. We've had the #4 top grossing app in North America, two #1 Apps in the UK, and enough Top 10s that listing them would just be uncouth. The Robots are the programmers and the Pencils are the designers, in case you were wondering. More information at http://robotsandpencils.com.


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PRESS RELEASE: MAY 2009

Innovative Partnerships to Enable over 400 Ethiopian Children Access to Sanitation & Clean Water (PRWEB LINK.) - MAY 2009

Local Vancouver Non-Profits Partner With Calgary Company To Save Lives In Ethiopia with proceeds from iPhone App, CrushFactor.

Vancouver, BC May 7, 2009 -- Calgary-based company Robots & Pencils, have partnered with Waterdrop and imagine1day to bring clean water and proper sanitation to the village and have committed to donating 10% of gross revenue from their latest iPhone App, CrushFactor.

The latrine and clean water access are part of a Grade 1-4 primary school which will accommodate 400 children and become the heart and future for this community's 2,000 inhabitants in Gerambero, Ethiopia.

According to Robots & Pencil's CEO Michael J. Sikorsky, "Access to clean water is problem plaguing the world today and WaterDrop and imagine1day are doing incredible work to bring life to the people of Gerambero. We're proud to support it!"

Sapna Dayal, the Executive Director of Imagine1day, said "Our partnership with Robots & Pencils is a perfect example of innovative social responsibility, enabling a local Canadian company to have an international impact."

Construction of the school begins in January 2010 and will be completed by June 2010. The sustainable community project aims to provide full access latrine, health care, clean water resources, community gardens and over 2,000 fruit trees.

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Robots and Pencils makes things for the iPhone, Web, and Desktop. It was founded by Michael and Camille Sikorsky. For more information please visit http://robotsandpencils.com.

imagine1day is a charitable organization that builds schools and provides quality primary education to thousands of children in Ethiopia. Launched in 2007 with an endowment from entrepreneurs Chip and Shannon Wilson of lululemon athletica, imagine1day provides an opportunity for donors to be directly connected to projects in Ethiopia through an innovative and interactive online giving platform. For more please see http://www.imagine1day.org.

WaterDrop is a proactive, community-powered, social organization aimed at transforming the world's perception of water through raising awareness, fund-raising support, and encouraging interaction through a 3-tiered approach including community action, national engagement, and global development.


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