Discovering what it takes to feed the world




Educational farm game

Human Need

Working with Nutrien, the world’s largest fertilizer enterprise, Robots & Pencils set out to educate users on what it takes to feed the world.

Digital Solution

In Farmers 2050, users create and run a sustainable farm of their own, planting crops, raising animals and crafting goods to sell in their local community while managing mortgage payments, droughts and never ending farm chores.

With hundreds of thousands of users, Farmers 2050 is teaching players everywhere what it means to manage a farm following environmental, economic and social sustainability practices.

A Far Better Way

100K+ installs of Farmers 2050

4.5 star rating for Farmers 2050 on the App Store

7+ years of partnership between Nutrien and R&P