Building customer engagement through exclusive experiences


O2 Priority


Mobile platform for customer engagement

Human Need

O2, one of the UK’s largest telecommunications service providers, wanted to create a program that would establish a point of differentiation for the brand and drive increased customer engagement.

Digital Solution

The top-ranking O2 Priority app—developed in partnership with Robots & Pencils—helps O2 to differentiate themselves from other carriers. O2 Priority gives customers proximity-based and personalized offers and benefits, opportunities for exclusive, invite-only experiences, and early access to entertainment and content.

A 5-year partner of O2, R&P also worked closely with O2 Priority’s product and engineering team to intelligently drive ratings, and today the app has earned over 130,000 5-star reviews.

A Far Better Way

12+ million users, including millions of active daily users

130K+ 5-star reviews on the App Store and Google Play

#1 top-ranking app in the UK App Store multiple times


See how we’re transforming user experience and engagement