Improving maternal outcomes for at-risk women

LunaYou mobile app screens
LunaYou logo

Learn how R&P used Salesforce Experience Cloud to power LunaYou, a custom mobile web app designed to improve maternal outcomes for at-risk women.

Human Need

Today, US women are 50% more likely to die or experience a serious complication in childbirth than their mothers. Low-income and BIPOC women are at the highest risk for poor outcomes, experiencing disproportionately higher rates of premature birth, postpartum depression, and death during childbirth.

We wouldn’t be in a position to scale LunaYou to address the maternal health crisis facing BIPOC women in the U.S. without Robots & Pencils as a trusted partner. The entire R&P team shared our passion and worked tirelessly and seamlessly with our LunaYou team to develop a scalable platform, built on Salesforce, to empower women to improve their own maternal health and wellbeing outcomes.

Saul Kaplan photo
Saul Kaplan

LunaYou Co-Founder and CEO

Digital Solution

R&P worked with the Business Innovation Factory to create LunaYou: a custom mobile web application that empowers women to become their own best health advocate during and after pregnancy.

With a Salesforce Experience Cloud site implemented on top of the Nonprofit Success Pack, LunaYou utilizes fully custom-built Lightning Web Components to display personal health metric trends and power features like community forums and appointment booking with wellness coaches. Salesforce Shield is used to encrypt and protect data, and Salesforce CMS Connect integrates LunaYou’s blog into the app. R&P also developed integrations that allow Salesforce to consume and display data from the women’s wearable health monitoring devices.

A Far Better Way

LunaYou lets women take charge of their health, encouraging and enabling them to:

  • Set health goals and track progress using data from wearable devices
  • Monitor feelings of personal power, social support, respect and equity, and stress management
  • Maintain a journal on their medical appointments and overall wellbeing
  • Connect with other moms for support in the LunaYou communities
  • Easily schedule 1:1 meetings with a personal wellness coach
  • Register for events hosted by wellness coaches
  • Access educational articles on the LunaYou website

At A Glance


40+ women have joined the LunaYou pilot program to take charge of their health

7 elements of maternal wellbeing tracked in one easy-to-understand dashboard

6 Salesforce products and custom-built integrations powering the LunaYou platform

100% custom mobile web application built on Salesforce Experience Cloud that integrates with Withings health ecosystem of connected devices

LunaYou footer graphic