Why AWS’s partner play is more powerful than ever—and how Robots & Pencils is positioned to deliver
In our AWS Summit NYC recap series, we’ve explored the rise of agentic AI and the infrastructure upgrades making AI-native systems possible.
But beneath the product announcements and keynote buzz, AWS made something else clear: the strength of your partnerships will define how fast—and how well—you can put this innovation to work.
For Robots & Pencils, the AWS ecosystem isn’t just support—it’s a multiplier for speed, alignment, and delivery.
From Tech Stack to Trust Network
AWS isn’t just launching tools—it’s creating the environment for those tools to thrive. That means:
- New partner categories make AI solutions easier to find and deploy
- Training tracks and certifications speed delivery
- Direct connections between AWS teams, partners, and customers keep strategy aligned
We saw it up close. From booths to breakouts to one-on-one meetings, the AWS Summit felt like an inflection point—not just for the cloud, but for the partner community driving its adoption.
AWS Is Creating the Right Categories for the Right Moment
With the debut of the “AI Agents & Tools” category in AWS Marketplace, partners now have a faster path to visibility—and customers have a clearer path to adoption. This is a win for agile teams with real capabilities, not just market hype, and it reflects something we wrote in the first article in our AWS Summit NYC recap series:
“AWS is moving from models to agents—and that shift demands partners who can build systems that act, not just answer.”
Robots & Pencils is already there, and this new Marketplace category gives us—and our clients—room to move faster.
Training Isn’t Just Available—It’s Evolving
At the summit, we participated in several partner enablement sessions focused on agentic AI, security, and cost-optimized architecture. The message: certification isn’t a checkbox. It’s an edge.
With AWS investing $100M more into its Generative AI Innovation Center, that advantage is about to compound. AWS wants to scale partner-led innovation—and we’re leaning in hard, upskilling across engineering, architecture, and delivery.
In second article in our AWS Summit NYC recap series, we covered the infrastructure that supports AI. Here, we’re talking about the people. AWS knows partner talent is the force multiplier, and so do we.
Relationships Drive Better Results—For Us and Our Client
Our team, including EVP Scott Young, CRO Patrick Higgins, and CTO Mark Phillips, had face time with AWS sales leaders tied to our current clients, plus strategic product and solutions teams. These weren’t “check-in” conversations. They’re forward-looking, roadmap-level discussions built on shared outcomes.
Whether we’re supporting a retail loyalty rebuild or a health tech AI rollout, these connections ensure we can act fast, align fast, and deliver fast. When your partner relationships are strong, the technology moves quicker—and the value lands sooner.
The Ecosystem is the Advantage
We’ve already written about the power of AWS’s newest AI tools and smarter infrastructure. But tools alone don’t create transformation—ecosystems do. That’s what AWS is building, and it’s what we’re investing in.
Robots & Pencils isn’t just an implementer. We’re a strategic partner moving with speed, clarity, and intent—ready to deliver value inside the AWS ecosystem.
Want to move fast and scale smart? Let’s connect.
